Siradekian Alexander Biography

In the year, he founded the AleksandersiRadekian brand, known in the circle of Russian show business. In the year, the designer of shoes and accessories presented the autumn-winter collection, which was called the Armenian word Nazani Tender, elegant. The collection of Siradekian devoted to Armenia, taking national ethnic motifs as a basis. Since childhood, the social networks of the designer have been playing sports, dancing, singing.

After school, Alexander entered the Academy of Arts, but the future designer failed to end it. Siradekian worked in a dance at the Georgian star of Maya Darsmelidze, where he met David Gevorkov, the future friend and a business partner. In Moscow, Siradekian worked as a dancer and choreographer in the Na-Na group, and later met Aslan Akhmadov. They arranged photo exhibitions, shows, shows, concerts, the program “Fashion Police” on the Muz-TV channel.

In the year, Alexander was the first to organize an exhibition of shoes in Moscow and showed completely different manual assemblies, among which there were fringe shoes that had a greathead of time. After 15 years, they went into circulation. At the beginning of the creative path, Siradekian flew to Italy, knocked on the door of various shoe factories and showed sketches in the hope of rapid cooperation and circulation.

Most factories did not even want to spend time discussing cooperation with an unknown designer from Russia, not to mention those sketches that seemed impossible. But Alexander always believed in his idea and knew exactly how to bring it to life. To date, three factories in Tuscany cooperate with us. The Italians were pleasantly surprised by the result and my knowledge in the production of shoes, because since childhood I watched my grandmothers order their shoes from local masters.

It was necessary to start our conversation with this! In the year, a collection of a designer dedicated to Armenia, based on national ethnic motives, came out. The models of the collection decorated silk ribbons - a quote from an old Armenian tradition to decorate the prisoner of the bride in this way. Shoes are decorated with embroidery in the style of patterns of a traditional carpet.

Ornaments from colored and metallized threads sunk into the designer in the soul in childhood. Each pair has its own highlight: Karakulchi inserts, a voluminous bow, a flirty white firing or, a business card of Alexander, a silk tail. In addition to shoes, bags, graceful reticules of velvet and leather and socks were presented in the collection.

The designer noted: “I was lucky to be born in the international Tbilisi and absorb many different cultures. The social networks of the designer in the year, in the midst of the active erection of borders around the world in connection with Pandemia and instability, designer Alexander Siradekian presented the “World without Borders” collection, which was premiere in February as part of the London Fashion Week.

The collection presents classic boats - appropriate in any country and with any convictions. On each pair there is an elegant accent in the form of flags of different countries of the world, the combination of contrasting colors of which also reflects the diversity of our planet. Social networks of the designer The collection consists of 3 high -heeled boats: Models of the first is 13 contrasting combinations, from black with yellow to a classic combination of red and delicate nude; The second included monochrome options with inserts that simulate the skin of reptiles, and the third, the most important, decorate the flags of 24 countries of the world.

One of the steam shows the Armenian flag. Social networks of the designer “I always felt like a citizen of the world, traveling around the world for me one of the main sources of inspiration. I was born in Tbilisi, now I live with my family in Moscow, I spend most of my time in production in Italy, I am making collections in Paris every way and for the third time I present a collaboration on London Fashion Week.

I always absorb new cultures, traditions, emotions, image and rhythm of life of different cities and countries with great interest. All this is reflected in my works. Fashion, like music, painting and other types of art, erases the boundaries, does not have nationality, gender and age ... I would like to see our clients around the world in fragments-as a sign of solidarity, unity and enjoyment of the world without borders!

Social networks of the designer all brand collections are available in a limited circulation and are made almost manually, starting with the pads and ending with the haircut of the famous bangs. Siradekian personally checks every pair before putting it in a box. This substantiated the fame of the brand, the love of customers and the attention of the public. Alexander Siradekian: Mystical shoe master - Bukmagazine.