Oleg Kokorin Biography

Oleg and Anna Kokorina about children, parents, family business and a big dream in the framework of the Family Case and the Classes of the Kaluga in the case, we continue to introduce you to the entrepreneurs of our region who develop the business with the family and turn to us for the “My Business” center in the framework of the National Project “Malaya and Medium Entrepreneurship”.

We want to not only introduce you to their stories, but also inspire you to open our own business. The Kaluga company “Toy Production” under the FOFA brand, which in May, began to produce developing wood toys, labyrinths, bizobors, associations in Kaluga, presented its products there. In the Kaluga region, they moved from Tomsk in the year. This was the condition of the investor who is conducting a business in Kaluga, and I myself wanted to open production closer to Moscow.

Oleg caught fire in the idea of ​​creating developing toys more than 10 years ago and believed that this was a promising and demanded matter. Oleg Kokorin - I began to engage in toys in the crisis of the year, when one of the largest distributors of the Russian Federation addressed me with the question of import substitution of this category of goods. It immediately became clear that children's goods were an anti -chip category.

Toys for children will always be bought. Now - to bring joy to children and give them the future through development, has become the meaning of our life and purpose. Before going to business, Oleg managed to work as a journalist leading on the regional television channel, a PR specialist in one of the largest Russian universities and even served as the director of the museum.

Anna developed a network of retail stores as a top manager, and before that she had been engaged in restaurant business and business mentions for 7 years. In the year, the couple had a daughter, and a year later they launched their production in Kaluga. Now both spouses are focused on the development of family business. Anna and Oleg Kokorina - someone believes that being together all the time is a buzz.

Someone believes that due to joint business, even the strongest families break up. It seems to me that it all depends on how you organize everything, how high -quality roles in business and in the family will be distributed. Therefore, the family business pumps the ability to accept, negotiate, look for compromises, - Anna Kokorina is sure. Anna Kokorina is now engaged in the company systematizing and improving the efficiency of the enterprise, and Oleg - by the development, external communication and attracting large partners.

The daughter of Anna and Oleg - Yaroslav - one of the leading specialists of the factory. Her examination is very important for production - all the toys of the family brand pass through its small pens.

In addition to a young expert in production with an area of ​​about metro, Yaroslav Kokorin toys are necessary for a person from the first days of life. With them, he can learn some things earlier, therefore, a special category is developing toys that are aimed at developing different senses. The uniqueness of FOFA toys is that they have the most advanced functionality.

If this is a bizilboard, then these are not just spindle, sockets and other tools. For example, parts of the game for girls developing motor skills turn into a washing machine, iron, kitchen, etc. Toys allow you to expand the horizons, study surrounding objects, colors, increase the vocabulary, repeat its actions behind the mother. For a child, this is a whole universe of new information and skills.

The company has its own development and design department, where 10 employees work daily on new, interesting toys. Methodists and speech therapists study the trends and needs of children and their parents. The spouses have a lot of assortment plans. At the moment, in the production of more of their own models, they are carried out on the basis of contract production for leading trade companies in Russia.

Everything, from plywood sheets to the product ready to use, is made in Kaluga. The main technologies are laser cutting and gruel. First, the technologist works out the constructive. The first pilot specimens go to home tests in the Cokorin family. Game at the festival "Kaluga. Several days of the constant game reveal not only the preferences of children and parents, but also the strength of the assembly.

Deliveries go from factories whose safety indicators are the best. Safe PVA is used as glue. Each product undergoes thorough manual quality control. We strictly observe technologies, and the safety of toys is confirmed not only by the Russian certificate, but also by the European standard EN, we do everything so that our toys are available to the family with any income. We work a lot with discounters to give the minimum price on the shelf.

Our goal is that even a single mother with a minimum allowance can acquire our toy and contribute to the development of her child - spouses share. Competition in the business world of toys is quite large, the market is oversaturated with offers.The departure of foreign brands gave a breakthrough in some segments of the children's market, but, like any business, Kaluga manufacturers of toys need support.

To get funds to develop their business, Anna and Oleg turned to the Kaluga Center “My Business”, which provides support in the framework of the National Project “Small and Medium Entrepreneurship”. Thanks to the Center of My Business, we purchased equipment at a preferential rate, went and continue to go to business missions and international exhibitions, we export to Kazakhstan.

Now we will submit to the subsidy for compensation for international certification and logistics for export, ”says Oleg. A recent trip to Dubai to an exhibition of children's goods, which was financed by the Center for Support for the Export of the Business Development Agency of the Kaluga Region, has ended in agreement on cooperation with local customers. And now, Kaluga businessmen plan to export toys to the Middle East, whose market is one of the most promising.

The Baby Expo Dubai exhibition against the backdrop of general enthusiasm for gadgets, you need to make toys in such a way to win the attention of parents and children. The child is always ready to play with toys, this is his biological, innate need. The question is that often the parent should also participate in these games, this is also part of the model of the formation and development of the child.

Unfortunately, most adults prefer to give children gadgets, since at this time you can safely go about their business. Cokorina's spouses are convinced that toys are one of the most important tools to achieve success in the life of any person. Their correct selection by age and stages of brain development, and it actively develops up to 13 years, ensures high -quality development and desire to learn as a whole.

When an adult is engaged in children's toys, you need not just to think about children and what they like, you need to think like a child and plunge into the game. And, of course, constantly inspired. The couple dreams of delighting children around the world with their toys. Now we are already preparing a party in Dubai. We will probably make joint enterprises with India. There are large import duties for imports, and so it is a large market, it makes sense to produce our brand locally.

We are actively developing new areas of production. And, of course, we are looking for new niches and interesting ideas. Most of all I am inspired by children's smiles and joy. I'm just a fan of my work. I know for sure that our products will help children in adulthood! The interview was prepared by Julia Lapina.