Chereshneva Zera Biography

We say ”the director of strategic projects VK Zera Chereshneva talked about what development awaits“ VKontakte ”and“ Yandex ”, as well as about the future of bloggers, competition, behavior on social networks and a chance for Russian brands. As if we were not all this time. We have always been a leading service in Russia and the CIS. As for Yandex, this is a large holding that has a lot of amazing products.

But VK and Yandex are completely different systems, because the VK holding has two social networks with an audience covering Russia. And we can scale all our services to this audience. We do not need to connect advertising tools to ensure the success of these services. But they have popular services such as Yandex. Taxi ”, and they can take the audience from there.

About competition, no normal employee from the world of technology will enjoy the closure of competitors, because free competition only improves services. We will never compete with "classmates" because we are in the same holding. We could compete with other Russian platforms. But VKontakte is a video service, and a messenger, and music, and a payment system.

And we, as a social network, incorporate these services. And the question “Will we compete with Telegram? About behavior in social networks, a new social network is always a new trend and a new consumption pattern. In Russia, we were both leaders and remain.

And the main part of the country, the regions used VKontakte, and use it. A certain layer of the population, which did not use VKontakte, are people who had another pattern of behavior to make a selfie, for example. And here people created communities, and they remain popular. About the audience of the audience of already prohibited social networks and VKontakte intersect.

And our age gradation is very extensive - users from 14 to 70 years. About bloggers, those bloggers who had spare airfields, who initially used the tools of all social networks, will now earn perfectly. For those bloggers who focused on one social network, of course, will be more difficult. This month, as a company, we decided to abandon the percentage of monetization.

We have VK Donut, when the author can connect the donates and people will take money to him, we have a video - these are commercials that integrate in the video itself and deductions are going on for this. A huge number of brands left the market about brands and advertising, we lost a lot of money in the advertising market. But there are a huge number of Russian brands that could not afford to compete with foreign price tags.

On average, billionnaire bloggers asked for one post from thousands of rubles. And it was not okay, especially for startups. But now Russian brands will have a chance of advertising.